Have you ever thought of putting videos on your ecommerce store? Well, this could be your go-to option if you want to boost your ecommerce pages’ performance. Video ecommerce stores have grown very popular lately. Putting a video on your ecommerce store is a bit new concept but it has a lot to offer. Almost 62% of the consumers watch videos to review products before purchasing.  And 84% of them are convinced for buying the product after watching a video. It might be because videos present an effective understanding of the product and that too in an interesting way!   

You might be wondering what a video could do to increase your ecommerce conversion rates. Well, here is a list of what wonders can a video do.  

1. Engages your audience

Videos are both auditory and visual and grab the attention of the audience more. It presents them with a story building a narrative and emotions and provokes their actions effectively. You can include your content in a variety of ways like text, photos, voiceovers, infographics, etc. All these things are captivating for general consumers and, if well-presented, can engage your audience to a point where they are convinced to buy the products.   

2. Boosts consumer trust

Many times consumers don’t buy products because they are doubtful. They are not sure if they’ll get what they’re being promised. The color, size, and quality are some real concerns. You cannot tell your audience that you’re selling something genuine by just writing it on your website. You have to show them! And this is where a video helps. Videos serve as proof that the product is legit and when the user sees it in action they start trusting it more.

3. Videos answer FAQs better

Instructional and informational videos like tutorials work great to answer the FAQs. When your audience has these answers before purchasing, it makes a lot of difference. Getting are your queries answered right at the product’s check-out page is a big relief. If you are making a video, make it so that it highlights the specifications of your product, its working, and its integrations. It will ensure the credibility of your product and its purchase is much expected.  

What type of videos increases conversion rates?

The three types of videos that work great to boost the conversion rates are;

1. How-to videos or tutorials
2. Educational videos
3. Customer testimonials

All three of these are the best options to earn the trust of your customers, bring their attention to your products, and convince them to purchase. Video ecommerce store can bring you greater sales, if only you design it well. If you are looking for some guideline yourway.store can be a great example to follow! They have a wide variety of products and all have videos for descriptions. Check the website and you’ll get a better idea. 

The post 3 Ways Videos Can Increase Conversions On Your Ecommerce Store appeared first on Get WakeField.

Jeench is a mobile application and software platform that allows users to have anything delivered to their doorstep. You wished for it, Jeench provides it.

Yes, anything you can imagine and possibly buy from a local store can now get delivered to your doorstep through Jeench.

Jeench is a decentralized system based on sales, logistics, and consumers. It solves the entire software and logistic issues for businesses and consumers with the mobile app—All-in-one delivery driver service to shop smarter.

Tim Khabibullin, the founder and CEO of Jeench, was born in Russia and had two businesses before Jeench. He ventured into entrepreneurship in 2008 while studying informatics and architecture at the Ural State University of Architecture and Art.

He has something critical to say about logistics problems in the current e-commerce industry –

“The three most significant problems are sales, logistics, and consumers. We would like to create a company for everyone globally and change crucial sales, logistics, and consumer problems. “

“For sales, the systems that many companies use to sell products right now are outdated, difficult to use, and have a laundry list of things to optimize. The pandemic has shown how weak these sales platforms are.”

Jeench handles all delivery costs after the transaction costs, so businesses don’t have to worry about it. Local stores and businesses can list their products and services on the app, and customers can purchase their services within the Jeench application.

Here’s how Jeench performs better in these categories than its competitors –

For Local Stores and Businesses:

Jeench makes life easier for business owners in the following ways –

• Sell products and services to local customers
• Manage orders and appointments
• Jeench’s local drivers will deliver your customer’s purchase.

Many deliveries and sales platforms only work for one industry. For example, Postmates only delivers food. Instacart is for groceries. Jeench makes it possible for small stores and service providers like general stores and salons, couriers, barbers, and all other professionals and businesses to be accessible to their customers even from a remote location.

For Drivers:

Other companies in the delivery sector have one major flaw – they treat their workers as contractors, not employees. This factor has led to a backlash of companies such as Uber and Lyft. And it is because their platforms were never built to have their workers as employees. Jeench allows workers to have benefits and paid leave time, as any employee should.

For Consumers:

Here’s how Jeench makes all the difference to your shopping experience –

• If you buy a product, Jeench drivers will pick up the product and deliver it to your doorstep.
• If you buy a service, Jeench drivers will pick you up and take you to your appointment. Customers can order a ride to any store they want to reach. For example, Jeench brings customers to their office and back home, similar to Uber.

You only need to open one app to get anything. There is no need to have multiple apps for different products you want to be delivered. Jeench is a “one-stop-shop” for any product or service you are looking for on a localized or national level.

Tim was more than happy to share his journey with us –

“When I moved to the United States, my partner Dmitry Losh and I were already building our website for everyone: for sellers, logistics, and consumers. It took about two years before we got our first investments of $200K from an angel.

I lived in the car, and I didn’t spend money on myself because I wanted to build mobile apps in the era of mobile apps. We had no idea how it would work, but we did it for three years.

Now we have the most modern, easy app that solves three crucial problems of three audiences.

I put together a team. I was lucky that our group included very reliable and ideological people. “

To learn more about Jeench and its services, click here. Join the conversation on social media by following Jeench on Linkedin.

The Jeench app is available on Apple Store and Play Market.

About The Company: Jeench is an e-commerce marketplace connecting local buyers with local couriers and local merchants by offering goods and services. It essentially helps shoppers and buyers order discounted products from local stores​ and setting up and getting to appointments.

About the Founder:

Tim studied Informatics and Architecture at the Ural State University of Architecture and Art.

He started his first business in 2008 while studying. The company was solving one of the crucial Russian problems – everyday pairs of socks.

His other business was a hair salon. Tim built and scaled both the companies and realized the need for a better solution for delivering products and services to the end-users. Hence, Jeench was born.

Contact Name – Tim Khabibullin                     

Organization – Jeench

Phone Number – (650) 714-0906

Email – tim@jeench.com

Location – 19881 Brookhurst st C213, Huntington Beach, CA 92646

The post Your Postmates For Everything: Jeench is The Next Generation E-Commerce Marketplace And Much More appeared first on Get WakeField.

Black Friday is undoubtedly the most active shopping day of the year.  It is not uncommon to see a stampede of customers run into shopping stores to grab the best-discounted deals before they sell out. However, in the past few years, most companies and physical stores have moved their Black Friday sales online. The COVID-19 pandemic has only sharpened their focus on digital channels.

This resulted in more competition for e-commerce stores in driving customers to their stores. If you own an e-commerce store, it is important that you take advantage of email marketing to hold your customers’ interest and have them rushing to your store on Black Friday.

When Should an Ecommerce Store Start its Email Marketing Campaigns for Black Friday?

As a rule of thumb, it is advisable to start your Black Friday marketing early to mid-October of the year. By mid-October, your social media campaigns, web content marketing, and of course, email marketing in preparation for Black Friday should already be underway.

EMAIL CAMPAIGNS FOR BLACK FRIDAY

As you start your email marketing campaigns for Black Friday, you should know that your goal is to stand out in your customer’s inbox. In this period, thousands of promotional emails are sent to customers daily. You don’t want to be just another unread email, so you have to be at the top of your game.

USING DRIP CAMPAIGNS FOR BLACK FRIDAY PROMOTIONS

Since you will be sending a lot of emails to your customers towards Black Friday, a good strategy would be to create a drip campaign. A drip campaign is a series of automated emails sent to your subscribers over a period of time. With a good email marketing platform, you can create a sophisticated drip campaign. This drip campaign can have a countdown embedded in the emails, coupled with the promotion of your different products. With your email marketing platform, you can monitor your subscribers’ responsiveness to each email and their level of interest in the different products promoted.

Also, having a drip campaign with a countdown to Black Friday ensures that you stay at the top of your customer’s mind and keep them looking forward to your store’s Black Friday sales.

Based on your customer’s responsiveness to your email promotions, you can further categorize your subscribers’ list based on their products of interest. As Black Friday draws closer, you can then send targeted emails showing special sales and discounts off those products.

INTRODUCING NEW PRODUCTS

Another pretty effective email marketing strategy for Black Friday is introducing a new product or special deal whose release date coincides with Black Friday. During the countdown to Black Friday, keep your customers curious and interested in the incredible deal or new product that will be launched in your store. You can include added Black Friday bonuses like free shipping or a free attached product. This interest will keep your customers opening your emails for new updates where you can promote other Black Friday products as a secondary focus of your email.

To better communicate with your subscribers, you should implement autoresponders as part of your Black Friday email marketing strategy. Your customers will have concerns and questions about your Black Friday deals.

Using autoresponders makes sure they get prompt replies to their problems. This helps to build business credibility and trust with your customers.

Finally, in sending emails to your subscribers, remember to keep it short and sweet. Incorporate more images and digital art in your email designs instead of a whole block of text. Ensure you use captivating subject lines that encourage your subscribers to open your emails.

How ready are you to sell out on black friday ?

Take the free Top Content Agency black friday audit, visit https://www.topcontentmarketingagency.com/black-friday-audit/

The post EMAIL MARKETING FOR BLACK FRIDAY – Tips for creating a phenomenal email marketing campaign appeared first on Get WakeField.

NoCave Media is a complete package when we talk about digital and social media branding solutions. They are responsive and easy to approach with exceptional service at reasonable rates. NoCave Media has come a long way with its simple yet effective digital solutions to create magic in the digital world. NoCave Media’s exceptionally creative designs for SMB’s sets them apart from their competitors. They have polished digital branding skills to help establish businesses in their fields through content marketing.

There are people not comfortable enough with the technological advancements in this tech world. NoCave Media specializes in empowering those businesses with updated digital content. The following are services they have covered up to grow any business digitally and increase their online sales.

1. Technical Expertise

Digital experts know about the technicalities of growing a business digitally. Their efficiency, combined with cost-effectiveness makes them a complete package for clients to choose. Acquiring new knowledge from time to time is another way to keep the system updated. The fast pace of technology does not allow to get stuck in one place as there are always new concepts to learn ahead. Even a knowledgeable service provider remains hungry for more skills to acquire, which makes them successful.

2. Clear Communication and Adaptability

Clear communication between the company and client is vital to focus more on what results have to be achieved. An adaptable team can cater to their client’s needs really well by integrating with them. The company provides support and works upon new ideas only when they are well informed about what is required of them. The entire process of digital branding runs smoothly when both parties are aligned to achieve their mission.

3. Art of Content Creation

Most people look for out of the box ideas and designs to inspire their audience. A creative and passionate team can deliver the best solution to engage customers, and this is what it takes to make a successful team. They never run out of new concepts and make their clients grow to their full potential. Digital branding is a gateway to E-commerce which allows businesses to shine bright in social media. Social media management eases clients’ struggle in creating content online to bring in more customers.

4. Style Driven Design

The content design conveys information about the company and products as a story easy to remember by the audience. The style speaks for the company’s vision and makes the audience crave for more content. This eventually makes the company’s presence in social media stronger. Interesting content makes people follow brands on social media platforms also influencing them to buy their services.

5. Quick Response Time

A successful team will always respond quickly to their client’s queries. This makes their clients feel privileged and satisfied. An easily approachable service team can be relied upon for generating new ideas according to client’s needs. They listen and work on the areas requiring support to deliver digital solutions for businesses to inspire their customers.

The post 5 Powerful Ways for Digital Branding Solutions to Increase Online Sales appeared first on Get WakeField.

If you’re a non-tech savvy business, currently struggling with your digital presence, then don’t worry! We’re here to help you. We bring you the top 5 things to look for when choosing a digital marketing agency to help you partner with someone who helps you fulfill your dreams! So, let’s begin!

Key services and strategies

Before you hire a digital marketing agency, make sure to evaluate their effective working strategy. What services can they provide to boost your online business? How will they gather web traffic and enhance sales?

The effective strategy of a pro digital marketing company includes;

• A well-structured website
• Content marketing
• Social media marketing
• Search engine optimization
• Email marketing

For instance, if you visit nocavemedia.com they are providing all of these services. As a bonus, they also provide services for branding, packaging, label, and POS design. They have their hands down on designing print media e.g. business cards, brochures, and POP displays.

What does their website look like?

A well-established website speaks for any firm on the internet. Before you reach out to any digital agency, make sure to take time and browse their website first! If they have an exciting, appealing website and have managed to impress you, you can think of hiring them.

The website must be up-to-date, fast, and modern. It must include an active blog highlighting the core services of the agency. Specifically, look for how they are utilizing good SEO for their promotion, plus their ranking on Google and other search engines.

Do they have the right tools for the job?

Now that you’ve evaluated the services, please ensure that the agency, you’re looking to partner with, has the right tools for the skills they’re claiming. Try to contact a person from the company and set up a meeting. Ask them about the tools they’re employing for proficient services. For instance, if your company claims to provide SEO services, ask them how will they do it? Any software or tools they’re using, and if they have tech-experts to carry out the services, etc.            

Budget and reviews

Small and medium-sized businesses usually look for budget-friendly services. So, it is important to check whether your digital agency of interest is providing services within your range or not. If you’re ok with the charges, the next thing to look for is the “customer reviews.” Reviews provide an insight into the previous services of the company. They help you to know how have they been working in the past and what can you expect.

Flexibility and adaptivity

Digital marketing and digital advertising is a vast field, constantly changing with time. Therefore, invest your time and money into a company that is flexible and adaptive with modern changes. They must relate to the modern trends and be responsive to the demands.

Many agencies are providing digital marketing services out there. However, everyone doesn’t worth your time and money. To ease your research, we recommend you try out Nocave Media. They’ve got a proven track record, a creative and communicating staff, and offer a wide variety of digital services. If a non-tech savvy business has been your life-long dream, let it grow in the responsible hands of Nocave Media! 

The post Top 5 Things to Look for in A Digital Marketing Agency appeared first on Get WakeField.

The merchant service industry can be thought of as a wild west with very little legislative regulations and a very confusing price structure. Also, a significant number of people are breaking into the industry as credit card processing sales agents, claiming high-quality merchant services. Due to which the market is growing very saturated and many organizations struggle to find the right merchant services for them.

Well, if you are reading this then you must be struggling with the same issues, right? Well, now you don’t need to worry. We bring to you some amazing tips for choosing the right merchant service for your business. So, let’s begin. 

Choose the merchant agency providing a star customer service

When looking for a merchant service agency, make sure to select the one with a start customer service. This may not sound important for now but hearing complaints from your clients and not getting in touch with your merchant service provider can be very frustrating. It can risk your relationship with your clients significantly. You will suffer the consequences even if the problem wasn’t at your hand. Therefore, always look for agencies offering a dedicated customer care service who are always there to solve your problems and answer any question.  

Look for large payment processing platforms

It is a repeated recommendation that companies should prefer merchant programs providing boarding options from large payment processing platforms. It provides a peace of mind and minimizes the risk of any integral or technological issue. You will need not to worry about the billing software and their compatibility and can focus on your business growth accurately.

Search for merchant services ISO

To minimize the risks of fraud merchant services ISO can work the best. It is an Independent Sales Organization that has all the required licenses and permits for providing merchant services. They are supported by credible banks ensuring an authentic business structure for the clients. Moreover, merchant services ISO has a diverse product line including online ordering services, loyalty programs, cryptocurrency processing, etc. This diverse catalog is important for the dynamic nature of the buyer-seller relation.     

Don’t fall prey to high charges

Most importantly, you do thorough research regarding the standard pricing first and then sign any contract with your service provider. Different credit card processing sales companies have different charges and services, choose the one that suits your budget well.

Furthermore, when dealing with a merchant service agent, design a legal contract with all the business clauses clearly stated and defined. Understand all the terms of the agreement and make sure that your merchant service agent doesn’t demand any additional charges.

The internet is flooded with a huge number of merchant service providers. Many companies are selling merchant services online. All you need to do is to shortlist companies that justify the guidelines mentioned above and interview them before beginning a partnership.

 Making it a little easier for you, we suggest “North American BANCARD”. They are one of the finest agencies selling merchant services online. Plus they offer many added services to meet the payment needs of small and middle-sized businesses. For further details, you can visit shawmerchantgroup.com.   

The post Top essential tips for choosing the right merchant service for your business appeared first on Get WakeField.

That’s a big mistake!

Why? Because customer service is the direct connection between your business and your customers. Neglect this bridge and you’ll soon find your marketing efforts failing miserably.

On the other hand, if you can get customer support right, here are a few of the many benefits you’ll experience:

• By listening to the average customer, you can turn him into a happy customer.
• By consistently providing a positive experience, you can turn that happy customer into a loyal customer.
• The more loyal customers you have, the more repeat business you’ll be able to generate.
• Over time, you’ll build a legion of loyal followers, and as the numbers grow, it will turn into a snowball effect since loyal customers attract more loyal customers to a brand.

As you can see, great customer support leads to faster and sustainable business growth. But that begs the question:

How can you improve your customer service effectively?

As with many things, there are a number of ways to improve your customer service. Luckily, each of them revolves around getting one thing right…

Customer Service Audits

How can you improve something if you don’t know how to measure it? 

After all, it’s not like you can just look at a chart and see how your customer service is holding up… Or can’t you?

The truth is, traditional businesses have been doing just that for ages. They do so by hiring what’s called a mystery shopper.

You see, these individuals visit the store in disguise and get a feel for the quality of service. For instance, they check if the staff is available, proactive, polite and helpful.

At the end of the process, they take all their findings, compile them into a presentation and then report everything to the business owner. Pretty neat, right?

Unfortunately, e-commerce businesses like shopify and amazon sellers are failing to execute this powerful strategy for their online customer service. Let’s see why:

Why Small Businesses are Failing to Audit Their Online Customer Service

As we’ve already established, great customer service can do wonders for a business and customer service auditing is a powerful way to get it right.

So why is it that most new retailers and other small businesses are not auditing their online customer service?

Well, it’s quite simple actually.

As a small business with limited resources, the owners already have a lot on their plate and no time to keep an eye on customer support on their own.

So the next obvious choice is outsourcing it, which would be the smart thing to do anyway.

Unfortunately, though, traditional mystery shopping companies tend to charge a fortune for their services, and then take an eternity to deliver those services. Maybe not exactly an eternity, but 3 months is practically forever in today’s fast-paced world.

Worse yet, many of those mystery shopping companies outright reject small businesses for being so small.

We know what you’re thinking…

There has to be a better way. Right?

Enter SpotCheckz

Customer service auditing shouldn’t be outside the reach of small businesses. Period.

Luckily, Will Gerrits the founder of SpotCheckz, has come up with a solution to make that happen.

With his revolutionary auditing service, you can get speedy, highly-detailed reports on your customer support team — without spending a small fortune or waiting for an eternity.

The best part? His auditing team is made of expert customer service agents who have a background in many industries, including retail, technical and medical industry.

Head on over to SpotCheckz.com and take your business on the path to sustainable growth with this revolutionary digital auditing service.

Trust us, your customers will love you for it!

The post Unlock Sustainable Growth for E-commerce Shops with Customer Service Audits appeared first on Get WakeField.