Get WakeField
No Result
View All Result
Sunday, August 3, 2025
  • Login
  • Business
    • Finance
    • Legal
    • Career
    • Retail
    • Economy
    • Real Estate
    • Vehicle
    • Reviews
  • Technology
    • App
    • Electronics
    • Cryptocurrency
    • Gadget
    • Internet
    • Games
    • Startup
  • Money
    • Investing
    • Retirement
    • Insurance
    • Taxes
  • Health
    • Medical
    • Fitness
    • Diet and Nutrition
    • Living Well
    • Recipes
  • Lifestyle
    • Fashions
      • Style
      • Accessories
      • Grooming
    • Beauty
    • Entertainment
    • Parenting
    • Food
    • Spirituality
    • Travel
    • How to
    • Education
    • Holidays
  • Home & Kitchen
    • Furniture
    • Cleaning
    • Decoration
    • Garage
    • Do It Yourself
    • Home Improvement
    • Kitchen
    • Safety
    • Tools
    • Gardening
  • Pets
  • Buying Guides
Guest Post
Get WakeField
  • Business
    • Finance
    • Legal
    • Career
    • Retail
    • Economy
    • Real Estate
    • Vehicle
    • Reviews
  • Technology
    • App
    • Electronics
    • Cryptocurrency
    • Gadget
    • Internet
    • Games
    • Startup
  • Money
    • Investing
    • Retirement
    • Insurance
    • Taxes
  • Health
    • Medical
    • Fitness
    • Diet and Nutrition
    • Living Well
    • Recipes
  • Lifestyle
    • Fashions
      • Style
      • Accessories
      • Grooming
    • Beauty
    • Entertainment
    • Parenting
    • Food
    • Spirituality
    • Travel
    • How to
    • Education
    • Holidays
  • Home & Kitchen
    • Furniture
    • Cleaning
    • Decoration
    • Garage
    • Do It Yourself
    • Home Improvement
    • Kitchen
    • Safety
    • Tools
    • Gardening
  • Pets
  • Buying Guides
No Result
View All Result
Get WakeField
No Result
View All Result
Home Technology E-commerce

EMAIL MARKETING FOR BLACK FRIDAY – Tips for creating a phenomenal email marketing campaign

by iTechMedia
October 26, 2020
in E-commerce, Internet, Technology
0
Email Marketing Campaigns
1.9k
VIEWS
Share on FacebookShare on Twitter

Email marketing for Black Friday has evolved over the years. From the initial practices of sending out unsolicited bulk emails to thousands of people who probably didn’t even know who you were. Businesses have become more intentional and creative with their Black Friday email marketing tactics with each player vying for a slice of the large multi-billion dollar payday.

Black Friday is undoubtedly the most active shopping day of the year.  It is not uncommon to see a stampede of customers run into shopping stores to grab the best-discounted deals before they sell out. However, in the past few years, most companies and physical stores have moved their Black Friday sales online. The COVID-19 pandemic has only sharpened their focus on digital channels.

This resulted in more competition for e-commerce stores in driving customers to their stores. If you own an e-commerce store, it is important that you take advantage of email marketing to hold your customers’ interest and have them rushing to your store on Black Friday.

When Should an Ecommerce Store Start its Email Marketing Campaigns for Black Friday?

As a rule of thumb, it is advisable to start your Black Friday marketing early to mid-October of the year. By mid-October, your social media campaigns, web content marketing, and of course, email marketing in preparation for Black Friday should already be underway.

EMAIL CAMPAIGNS FOR BLACK FRIDAY

As you start your email marketing campaigns for Black Friday, you should know that your goal is to stand out in your customer’s inbox. In this period, thousands of promotional emails are sent to customers daily. You don’t want to be just another unread email, so you have to be at the top of your game.

USING DRIP CAMPAIGNS FOR BLACK FRIDAY PROMOTIONS

Since you will be sending a lot of emails to your customers towards Black Friday, a good strategy would be to create a drip campaign. A drip campaign is a series of automated emails sent to your subscribers over a period of time. With a good email marketing platform, you can create a sophisticated drip campaign. This drip campaign can have a countdown embedded in the emails, coupled with the promotion of your different products. With your email marketing platform, you can monitor your subscribers’ responsiveness to each email and their level of interest in the different products promoted.

Also, having a drip campaign with a countdown to Black Friday ensures that you stay at the top of your customer’s mind and keep them looking forward to your store’s Black Friday sales.

Based on your customer’s responsiveness to your email promotions, you can further categorize your subscribers’ list based on their products of interest. As Black Friday draws closer, you can then send targeted emails showing special sales and discounts off those products.

INTRODUCING NEW PRODUCTS

Another pretty effective email marketing strategy for Black Friday is introducing a new product or special deal whose release date coincides with Black Friday. During the countdown to Black Friday, keep your customers curious and interested in the incredible deal or new product that will be launched in your store. You can include added Black Friday bonuses like free shipping or a free attached product. This interest will keep your customers opening your emails for new updates where you can promote other Black Friday products as a secondary focus of your email.

To better communicate with your subscribers, you should implement autoresponders as part of your Black Friday email marketing strategy. Your customers will have concerns and questions about your Black Friday deals.

Using autoresponders makes sure they get prompt replies to their problems. This helps to build business credibility and trust with your customers.

Finally, in sending emails to your subscribers, remember to keep it short and sweet. Incorporate more images and digital art in your email designs instead of a whole block of text. Ensure you use captivating subject lines that encourage your subscribers to open your emails.

How ready are you to sell out on black friday ?

Take the free Top Content Agency black friday audit, visit https://www.topcontentmarketingagency.com/black-friday-audit/

Tags: Email Marketing Campaigns
No Result
View All Result

Recent Comments

    Archives

    • February 2025
    • January 2025
    • October 2024
    • September 2024
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • October 2012

    Categories

    • Accessories
    • Animal Rescue
    • App
    • Beauty
    • Business
    • Buying Guides
    • Career
    • Cleaning
    • Cryptocurrency
    • Decoration
    • Diet and Nutrition
    • Do It Yourself
    • E-commerce
    • Economy
    • Education
    • Electronics
    • Entertainment
    • Fashions
    • Finance
    • Fitness
    • Food
    • Furniture
    • Gadget
    • Games
    • Gardening
    • Gifts
    • Grooming
    • Health
    • Holidays
    • Home & Kitchen
    • Home Improvement
    • How to
    • Insurance
    • Internet
    • Investing
    • Kitchen
    • Legal
    • Lifestyle
    • Living Well
    • Management & Leadership
    • Medical
    • Money
    • Parenting
    • Pet Behavior
    • Pet Care
    • Pet Food
    • Pet Health
    • Pet Training
    • Pets
    • Real Estate
    • Recipes
    • Retail
    • Reviews
    • Safety
    • Security
    • SEO
    • Services
    • Software
    • Startup
    • Style
    • Technology
    • Travel
    • Treatment
    • Uncategorized
    • Vehicle

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Categories

    • Accessories
    • Animal Rescue
    • App
    • Beauty
    • Business
    • Buying Guides
    • Career
    • Cleaning
    • Cryptocurrency
    • Decoration
    • Diet and Nutrition
    • Do It Yourself
    • E-commerce
    • Economy
    • Education
    • Electronics
    • Entertainment
    • Fashions
    • Finance
    • Fitness
    • Food
    • Furniture
    • Gadget
    • Games
    • Gardening
    • Gifts
    • Grooming
    • Health
    • Holidays
    • Home & Kitchen
    • Home Improvement
    • How to
    • Insurance
    • Internet
    • Investing
    • Kitchen
    • Legal
    • Lifestyle
    • Living Well
    • Management & Leadership
    • Medical
    • Money
    • Parenting
    • Pet Behavior
    • Pet Care
    • Pet Food
    • Pet Health
    • Pet Training
    • Pets
    • Real Estate
    • Recipes
    • Retail
    • Reviews
    • Safety
    • Security
    • SEO
    • Services
    • Software
    • Startup
    • Style
    • Technology
    • Travel
    • Treatment
    • Uncategorized
    • Vehicle

    Site Navigation

    • Home
    • Contact Us
    • Privacy & Policy
    • Other Links

    © 2020 iTech Media

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    No Result
    View All Result
    • Advertisement
    • Contact Us
    • Homepages
      • Home
    • Health
    • Economy
    • Business
    • Reviews
    • Fashions
    • Technology
    • Real Estate

    © 2020 iTech Media