At present there are over two billions of website are online. Due to the improvement of global e-commerce system, having a website is must required. Having a website is not the solution, problem arise with the visibility. How people will find your website among these two people? So it’s a big deal to make your site visible to everyone. Here comes the terms seo.
What is SEO?
SEO or search engine optimisation is the process of getting your websites rank on the top of major search engine. Major search engine like Google, Bing and yahoo has their own web spider that crawl webpage and rank them to the search page. If your website is well optimised then you can easily get top position. So here I am going to discuss about some tactics you must need to for as a beginning SEO tactics.
There are basically two types of seo; On page seo and off page seo. In below I am going to give you a small idea about both on page and off page seo tactics.
On Page SEO Strategies:
On page seo is basically optimising your own blog and article page in a search engine friendly manner.
There are few steps of techniques to follows are:
Site title and Meta description: the basic fundament of seo is optimising your site title and Meta description. You should put your keyword in both title and Meta descriptions sections. Follow the same process for article or blog posting.
Site speed and mobile friendliness: At present more than 40 of peoples are using mobile and tablet devices. So Google and other search engine put top rank to fast loading site with mobile friendliness.
Article Quality and Keyword Density: Since 2010, Google keeps updating an algorithm called “Google panda” aimed to classify the quality of article. So try to create the best quality content and keep your keyword density at minimum. According to an SEO Expert, Keyword Density of an article should not exceed more than 2 percent. You should always try to make your article looks natural.
Interlinking and Outbound links: Some people thinks that out going links is not too good but this is absolutely wrong idea. You should you out bound links. If you don’t have info in your blog about some topic the referring some info blog is absolutely fine. If you have related topic then don’t forget to interlink, it will help people to find more information and remain longer time to your blog which is a blessing.
Off Page SEO Strategies
You already know the Process of On page SEO, now it’s time to know about Off page SEO. Off page SEO is nothing but building high quality links profile. The more quality Back links you build more possibility to get higher rank. There are several process of building your backlinks.
- Building Social Profile: After finishing your On page optimization, first things you need to do is building social profiles. Try to create your brand profiles on top social sites like, Facebook, Twitter, Pinterest, Reddit and Scoopit. Making social profiles is a part of branding. So build social profile and keep updating them on a regular basis.
- Local citation: Once you are done with building social profiles, focus on local citation. It will help your website getting top position for local search. Don’t forget to use Google maps.
- Guest blogging and Blog commenting: The next and final step is building some do follow backlinks by blog outreach or by blog commenting. For guest posting and blog commenting, try to find out relevant niche site with high matrix.
So that is all about basic SEO, if you are already familiar with basic seo strategy and looking for advance seo guide the keep following out blog. If you have a small business and looking for SEO services, then check out our Affordable SEO Services for Small Business